As a graphic designer, and leader of graphic design teams, my role can vary depending on whether I work within an internal marketing organization or an external advertising agency. In a B2B environment, my focus would be on creating visually appealing and professional designs that communicate a company's brand message to other businesses. This may include designing brochures, sales sheets, and presentations that showcase the features and benefits of a company's products or services.
On the other hand, in a B2C setting, my job would be to create designs that resonate with the target audience and compel them to take action. This could involve creating eye-catching social media graphics, print ads, and packaging designs that attract the attention of potential customers and differentiate a brand from its competitors.
Regardless of the setting, my ultimate goal as a graphic designer is to create designs that effectively communicate a brand's message and help the company achieve its marketing objectives. Whether I am working in-house or at an agency, I strive to stay up-to-date with the latest design trends and technologies to ensure that my work is both visually stunning and effective.