As a graphic designer, and leader of graphic design teams, my role can vary depending on whether I work within an internal marketing organization or an external advertising agency. In a B2B environment, my focus would be on creating visually appealing and professional designs that communicate a company's brand message to other businesses. This may include designing brochures, sales sheets, and presentations that showcase the features and benefits of a company's products or services.
On the other hand, in a B2C setting, my job would be to create designs that resonate with the target audience and compel them to take action. This could involve creating eye-catching social media graphics, print ads, and packaging designs that attract the attention of potential customers and differentiate a brand from its competitors.
Regardless of the setting, my ultimate goal as a graphic designer is to create designs that effectively communicate a brand's message and help the company achieve its marketing objectives. Whether I am working in-house or at an agency, I strive to stay up-to-date with the latest design trends and technologies to ensure that my work is both visually stunning and effective.
Additional work samples available upon request
I’ve had the opportunity to work on a number of incredible projects as both a full time employee and a freelancer. My portfolio is merely a snapshot of the work I have done over my career. If you are not seeing what you are looking for, feel free to reach out.